Published on USA NEWS

The article highlights how SentientX, led by Anthony DeLima, is addressing AI impersonation through its Human Identity Bank™. The platform helps people protect their name, image, likeness, and voice by managing consent and licensing, monitoring misuse, and supporting investigations and enforcement.

It also outlines SentientX’s proposal for a global system that verifies an AI agent’s permission before it takes consequential actions. Submitted to the United Nations for consideration—not adopted—the framework would use shared international standards while allowing participating institutions to retain control. The central principle is that AI should act only with legitimate human authorization.

Published on THE LEADER REPORT

The article outlines SentientX founder Anthony DeLima’s proposal for a global AI authorization network that verifies permission before autonomous agents act. Inspired by SWIFT’s shared banking infrastructure, the network would let institutions exchange verifiable permissions while retaining control over their own records and rights. Its central argument is that technical access and following instructions do not establish authority.

The proposed system would check permissions, restrictions, expiration, and delegated authority before allowing an action, while keeping an auditable record. Building it would require international cooperation and independent enforcement. Although it could improve accountability within participating systems, it would not replace laws or prevent every unauthorized action.

Published on ASSOCIATED PRESS

The article presents SentientX founder and CEO Anthony DeLima’s argument that AI safety requires verifiable human authorization alongside alignment and containment. Before an AI transfers money, accesses confidential information, or uses someone’s identity, independent controls should verify who granted permission, what it allows, and whether it remains valid.

SentientX’s Human Identity Bank supports this approach by connecting identity assets with verifiable consent, rights, and licensing information. DeLima calls for enforceable laws and clear, revocable limits on autonomous agents, with higher-risk actions requiring additional approval. The central principle is that AI’s ability to act does not give it authority—or permission to authorize itself.

Published on BUSINESS INSIDER

SentientX released the latest Human Identity Bank™, giving individuals greater control over their voice, likeness, image, video, and digital assets. The platform combines authenticity records, consent controls, licensing, monitoring, and enforcement to help protect identity ownership and authorized digital use.

Published on LAW.COM

Generative AI and deepfake technology have made it impossible to trust digital representations of identity, creating widespread reputational, legaland safety risks that current laws were never designed to address. Protecting human identity now requires coordinated legal reform and technical infrastructure capable of verifying authenticity, detecting misuse and preventing harmful content before it spreads. 

SentientX unveils its new brand and launches the latest release of its Human Identity Bank platform for verified custody, licensing, and AI-powered protection of voice, image, and likeness.

SentientX addresses personal likeness protection in the AI era: ensuring that what we see is truly the person, and what we hear truly belongs to them, in settings that are real. The company has built the world’s first human custody platform, along with solutions to safeguard a person’s voice, video, and image, and to manage and defend it online.

The American legal system has long treated identity as a property-like interest. Right-of-publicity statutes in roughly half the states, the privacy framework Warren and Brandeis sketched in their 1890 Harvard Law Review article, and the Lanham Act’s prohibition on false endorsement give individuals — and especially talent — robust rights in their name, voice, signature, and likeness.

Human Identity Bank by SentientX introduces identity custody for the AI era, enabling control, consent, and monetization of digital identity assets.

New digital infrastructure platform enables individuals to register, govern, and safeguard voice, likeness, and personal digital assets as generative AI accelerates.

SentientX™ and Mechanized AI announced a strategic partnership to accelerate modernization for consumer and retail enterprises. By combining Mechanized AI's modernization suite with SentientX's AI-First operating models and Time-Shift™ framework, the alliance helps brands transform legacy systems, embed agentic AI at the core, and achieve measurable outcomes in weeks instead of months—future-proofing operations across supply chain, finance, and customer engagement.

SentientX™ launches to redefine how Consumer Products and Retail companies compete—turning AI and strategy into outcomes that hit the P&L. With seasoned executives at the helm, the firm promises faster cycles, smarter supply chains, and customer experiences that set new industry benchmarks.